TRUE Zero Waste & Circular Economy

Without urgent action, global waste will increase by 70 percent on current levels by 2050, according to the World Bank’s new report. The make-take-waste way of doing things is coming to an end and if we do it right, we’ll create massive new economical and social opportunities!

“Zero Waste is the conservation of all resources by means of responsible production, consumption, reuse, and recovery of products, packaging, and materials without burning, and with no discharges to land, water, or air that threaten the environment or human health”

— Zero Waste International Alliance, revised 2018

We're honored and excited to have you join us for TRUE Zero Waste and Circular Economy educational series in 2020.

Throughout the series, we'll take the first steps. It's not often that you get to rethink the entire economic system. Whether you're here to gain insights into what a zero waste and circular economy is all about, identify skills to make the transition to a Circular Economy happen, or connect with a community of learners.

In this series of courses you explore how businesses can create value by striving for zero waste, seeing products and materials as cycles, the role of creative solutions, and how you can contribute to make the transition to a Circular Economy.

You will learn to re-think the economic system you experience every day; act on it and become a leader in this major paradigm shift. You will shape a more circular future, together with our network.

The TRUE Zero Waste and Circular Economy educational series is structured as below:

Webinar 1:

1 hour Webinar (45 mins + 15 Q&A)


Learning Objectives:

  • What is Circular Economy? 
  • What’s the difference between Circular Economy and a really good recycling program?
  • Introduction to the basic concepts:
    • Waste = Food
    • Build Resilience Through Diversity
    • Energy from Renewable Resources
    • Think in Systems

Workshop 1a:

Workshop 1:

In person training


Learning Objectives:

  • State Laws and Regulations: AB 341, AB 1826, AB1383
  • Implement tracking programs to eliminate waste before it occurs 
  • Adopt a goal to reduce the overall waste materials
  • Use reusable/durable food service ware 


Workshop 2:

In person training


Learning Objectives:

  • Challenges of moving a zero waste vision upstream
  • Create Environmentally Preferred Purchasing (EPP) policy 
  • Identify EPP items in purchasing catalogs 
  • Track purchase of environmentally preferred products 
  • Work with vendors to eliminate non-recyclable packaging 
  • Request vendors redesign products for reuse and recycling


Workshop 3:

In person training 


Learning Objectives:

  • Track financial data for diversion and waste disposal 
  • Generate climate impact report using the U.S. EPA WARM Model 
  • Become an active participant of the U.S. EPA Waste Wise Program 
  • Develop a zero waste goal/policy to all employees 
  • Zero waste and Circular Economy for employee orientation
  • Examples of educational programs with employees about zero waste activities 
  • Train purchasing agents
  • Include zero waste in evaluation process and/or bonus structure



Denise Braun, CEO All About Waste

Denise has over seventeen years of experience in the sustainability field, starting in Brazil and then moving to the United States. She is the founder and principal of All About Waste - a woman and minority-owned sustainability and zero waste consulting firm based in Los Angeles, CA. 

Denise and her team provide a diverse range of services including solid waste data collection and analysis, circular strategic frameworks, green building certifications, zero waste programs and certification, training/educational workshops, and community outreach. She has worked in various capacities on over 150 LEED-certified projects, many of which have achieved the highest level of certification with no clarifications. Denise is currently working on several zero-waste and wellness projects. 

She worked on the first TRUE-certified zero waste high-rise commercial building in the world. Denise has been responsible for over 30 million square feet of waste audits and has developed and analyzed technical waste management solutions for a large variety of building types. Denise has presented at numerous lectures, workshops, and conferences, including the annual Municipal Green Building Conference and Expo, Net Zero Conference, the Living Building Collaborative Zero Waste Forum and the GreenBuild Conference & Expo. She currently has several accreditation and expertise such as: LEED AP,  WELL AP, ENV SP, TRUE Advisor, Fitwel Ambassador and sustainable supply chain.  She also is sitting as a Board of Director at USGBC-LA. 

Ryan McMullan, CEO Lean Green Way

Over his career Ryan McMullan has led several Sustainability programs including in Toyota’s Corporate Responsibility department and Rice University’s Facilities & Engineering department.  These have included strategically developing and deploying environmental targets across a wide variety of functional groups, reporting on environmental progress, greenhouse gas inventories, and developing programs for zero waste, zero carbon, and zero water.  

He now consults with companies like Lockheed-Martin, Walmart and Mattress Recycling Council (MRC) to help them establish leading sustainability strategies. He is an advisor to TRUE Zero Waste Certification at GBCI and the Environmental Leader Conference. He earned his Masters from the Bren School of Environmental Science and Management at UC Santa Barbara and his Bachelor's from Rice University.  At home he keeps busy improving the sustainability of his home in Long Beach, California, teaching his 10-year-old son to conserve resources and design games, and writing on his experiences.

View upcoming TRUE Zero Waste and Circular Economy workshops


Advancing Sustainable Materials Management: 2014 Fact Sheet

From Waste to Resource: Restoring Our Economy with Recycling Careers

LAANE Wins: Good Jobs and a Clean Environment for the 21st Century

Los Angeles’ Franchise Zones Are Aimed to Help the City Work Toward its Zero Waste Goals

The pLAn: LA’s Green New Deal

Zero Waste LA Franchise Ordinance: Transforming the Waste and Recycling System for the Commercial and Multi-Family Sectors

Zero Waste LA: A New System for Waste and Recycling

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